Great article on consuming less with a personal angle, highly relatable to our wardrobe count research that we carried out.
http://www.huffingtonpost.co.uk/emma-gannon/why-we-should-stop-buying-clothes-we-dont-need_b_1183014.html
"I didn't quite realise the impact of how this common consumer behaviour of 'always wanting more' could be so damaging to the world around us until I spoke to my old school friend Polly, who studies Fashion."
"I was shocked to hear just how much it takes of not just manual labour but how an unbelievable amount of resources such as water, petroleum, time, electricity, space is needed just to make one item that can end up going straight to a landfill site. I've heard horror stories from Polly's various internships where she saw first-hand how companies would cart a truckload of bags, shoes, clothing to a dumping ground if it didn't sell. We hear about this constantly in the news, stories of retailers just throwing away garments that have used so many of the planet's valuable resources, for ultimately, nothing. Surely the production lifecycle can be better planned in order to avoid rendering such materials useless by such simple ways: recycling, reusing or reselling."
(Writer's friend's blog)
http://www.wearepared.com/wearepared/home.html
http://www.huffingtonpost.co.uk/emma-gannon/why-we-should-stop-buying-clothes-we-dont-need_b_1183014.html
"I didn't quite realise the impact of how this common consumer behaviour of 'always wanting more' could be so damaging to the world around us until I spoke to my old school friend Polly, who studies Fashion."
"I was shocked to hear just how much it takes of not just manual labour but how an unbelievable amount of resources such as water, petroleum, time, electricity, space is needed just to make one item that can end up going straight to a landfill site. I've heard horror stories from Polly's various internships where she saw first-hand how companies would cart a truckload of bags, shoes, clothing to a dumping ground if it didn't sell. We hear about this constantly in the news, stories of retailers just throwing away garments that have used so many of the planet's valuable resources, for ultimately, nothing. Surely the production lifecycle can be better planned in order to avoid rendering such materials useless by such simple ways: recycling, reusing or reselling."
(Writer's friend's blog)
The blog 169days is one of the visual and research aspects of my final major project, which is a discussion of how can the tools of promotion can be utilised to shape the way society relates to the consumption of fashion.
The blog is in essence a logbook, charting what is worn each day, but taking into account, where it is from, what it is made of and how long have I owned it - which is intended to address the history of clothes and learn to appreciate them more. The average number of times a garment of clothing is worn in before it is thrown away is six times. And we now buy on average 4.1 garments a month. I wanted to challenge this average and so within the 169 days there is also a ban on the purchasing of fashion, old new or otherwise.
http://www.wearepared.com/wearepared/home.html
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