Meeting Minutes

Meeting Minutes

April 16^th

Present : All

Aims: To meet the group, look at our weekly availability and discuss our initial thought on the project.

For Next Time: Research the Traid company and the donating industry.

April 22^nd

 Present : All

Aims: Look at consumers and how we can conduct our consumer research.  

For Next Time: Bring results for our consumer research with consent forms.

May 2nd

Present : All

Aims: Brainstorm the Big Idea

For Next Time: Thinks of Big Idea development and brainstorm the Creative Idea.

May 2nd

Present : All

Aims: To split up the work and look at the report structure

For Next Time:   To each complete our individual pieces to bring to the next meeting.

May 3rd

Present : All

Aims: Look at social media with Sedge and how we can use it effectively

For Next Time:   Look at Traid’s current social media and think about ideas for using it creatively in our strategy.

May 6^th

Present : Natasha, Katie, Jemima, Chloe

Aims: To finalise consumer profiles and look at creative Ideas

For Next Time:   All look at layout for the report and development of our creative idea and continue with individual sections.

May 6^th

Present : All

Aims: To finalise consumer profiles and look at creative Ideas

For Next Time:   All look at layout for the report and development of our creative idea and continue with individual sections.

May 10^th

Present : Natasha, Katie, Jemima, Chloe

Aims: To refine our executions

For Next Time:  Start mock up for our executions, finish laying out consumer profiles and put case studies into the report.

May 13^th

Present : All

Aims: To start to put all the pages together in the report

For Next Time:  Finish mock up and our final pieces of writing.

May 16^th

Present : All

Aims: Put together the report.

For Next Time:  Continue with our individual pieces for the report. 

The Economics of Charitable Giving

An interesting page I found about the economics of charitable giving:

http://research.stlouisfed.org/publications/regional/05/10/charitable_giving.pdf

10 Ways to Donate

Content for website listing 10 creative and humorous reasons for students to dispose of their clothing   in TRAID Banks.

1. Take your dog for walk. If you don’t have one, borrow one?
2. Ruined your clothes on a night out? Drop them in a TRAID bank on the way home
3. No time for the gym and too much pizza? Run off those calories with a trip to a TRAID bank
4. Still can’t be bothered to face that essay two days before hand in? We all love a bit of procrastination, take a trip to the TRAID bank
5. Going shopping? Drop before you shop and feel better about it
6. Ready to go home for the holidays and too much to carry? Ease your struggle and drop off something at your local TRAID bank
7. Had a party and your house looks like an unclaimed lost property box? Put it all to better use and donate it to TRAID
8. Want to show someone your sensitive side? Take a trip to the local TRAID bank and bag that date
9. Why not try out a new method of transport and roller skate to your nearest TRAID bank. Perhaps even a spacehopper if you’re feeling particularly outrageous…
10. Need that bit of extra motivation? You don’t have to go it alone, strength in numbers and all that…

Aims and Objectives

Throughout our big idea, creative idea and promotional strategy, we aim to:

• ·         Develop a clear vision and integrated online and offline strategy to engage consumers with the TRAID charity
• ·         Establish a sense of importance that clothing should be disposed of responsibly; donated to TRAID instead of thrown away
• ·         Inform consumers about the work done by TRAID and increase their awareness of the environmental and social consequences of the textile production chain
• ·         Make it easy and convenient for consumers to donate their unwanted and damaged clothes to TRAID
• ·         Empower consumers with a feel-good factor gained by donating their unwanted and damaged clothes to TRAID
• ·         Create short-term wins for consumers such as recognition and rewards to create long-term gains for TRAID
• ·         Consolidate gains and anchor new approaches and attitudes to produce further change and broaden the reach of the campaign

Enviroclothes case study

We buy your unwanted clothes for cash!

Enviroclothes Limited are an innovative textile recycler and exporter, based in Newcastle upon Tyne, offering cash incentives for customers to recycle their unwanted clothes and textiles.

Enviroclothes is a service that encourages you to recycle your clothing and textiles. Not only is the service free and good for the environment but in addition we will pay cash for your clothes. We pay 40p per kg. We will give you money for clothing, shoes, bags, and belts and household textiles such as bedding, curtains, towels and soft toys. All items must be in good reusable condition.

We have conveniently located drop off points for your clothes throughout the North East of England or you can request your clothes collection today using our online system.

This is a company that collects clothes for recycling by wholesale. They provide a collection service as well as places in the North East of England where clothes can be dropped off.  They provide a small reward for people recycling their clothes as an incentive, so it is more about the payment that the good feeling people get when they do something good just because they want to. Traid need focus more on this natural high than a physical reward, unless they team up with another company who could provide the rewards for donating, otherwise it would not make sense for the Traid brand.   

Book to reference: Fashion Marketing, Mike Easey

I've selected some bits of this book that might help with our research and for quotes. There's a section on the feel good factor that we have been looking into and also a good bit on consumer recycling!

The Agency Online - Good for statistics!

I have found this website which is really good for our research and also offers a lot of insight into the consumer and also some helpful statistics which back up our ideas. I'll put the individual articles I read and thought would be useful for us but there are a lot of others!

1. http://www.theagencyonline.co.uk/blog/2013/05/10/social-media-reaches-64-with-uk-adults

and

2. http://www.theagencyonline.co.uk/blog/2011/08/04/are-today’s-“big-creative”-ideas-really-just-small-thoughts