I have found this website which is really good for our research and also offers a lot of insight into the consumer and also some helpful statistics which back up our ideas. I'll put the individual articles I read and thought would be useful for us but there are a lot of others!
1. http://www.theagencyonline.co.uk/blog/2013/05/10/social-media-reaches-64-with-uk-adults
and
2. http://www.theagencyonline.co.uk/blog/2011/08/04/are-today’s-“big-creative”-ideas-really-just-small-thoughts
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