Aims and Objectives

Throughout our big idea, creative idea and promotional strategy, we aim to:

• ·         Develop a clear vision and integrated online and offline strategy to engage consumers with the TRAID charity
• ·         Establish a sense of importance that clothing should be disposed of responsibly; donated to TRAID instead of thrown away
• ·         Inform consumers about the work done by TRAID and increase their awareness of the environmental and social consequences of the textile production chain
• ·         Make it easy and convenient for consumers to donate their unwanted and damaged clothes to TRAID
• ·         Empower consumers with a feel-good factor gained by donating their unwanted and damaged clothes to TRAID
• ·         Create short-term wins for consumers such as recognition and rewards to create long-term gains for TRAID
• ·         Consolidate gains and anchor new approaches and attitudes to produce further change and broaden the reach of the campaign