Today we met to discuss our initial findings with the clothes tracking, and also what we could do for our wider market research. We were quite shocked by the amount of clothes people aren't wearing. We know that we need to find out what is stopping people from keeping these unworn clothes rather than donating them. Our guesses are that some reasons are that these people feel attached to their clothes, or even that they feel they might come in handy one day. We need to change the mind-sets of these people, but first we need to understand them better.
We also discussed - who is our consumer? We decided that the most important group to target would be Sunshine Teens and young adults because these are the most influential age groups, and certainly the ones who will adapt well to change.
Some of the questions that we want to find out about our consumer include:
What are the reasons that people don't like to donate? We thought what could be stopping them, trust issues? Not enough post-donation information? Time? - We are thinking of ways to integrate the 'feel good factor' into donating because this is the most rewarding element in giving.
We complied a questionnaire including questions like this, as we felt we really wanted to get an understanding of people's attitudes towards donating, so that we know the best ways to target our consumer. The results will be published shortly and we hope that they will give us a real insight into how our consumer feels about the whole donation process.
We felt that to get the wider understanding of charity work and donating ourselves, we would look at what other charities are doing and how they work. Successful case studies we will look at will include weight loss schemes, as we are aware of how successful they can be and we want to know what keeps people interested to ultimately achieve their goal.
At the end of our group meeting we decided that aside from the questionnaire we should really get a focus group together so that we can discuss in depth how people really feel about donating, and charities as a whole. We are sending out an email and the date should be set ASAP.
This was a successful meeting as we all have a lot to get on with and organise so that we are gaining as much of an understanding as possible about the consumer, before we set about brainstorming our big and creative ideas.
We also discussed - who is our consumer? We decided that the most important group to target would be Sunshine Teens and young adults because these are the most influential age groups, and certainly the ones who will adapt well to change.
Some of the questions that we want to find out about our consumer include:
What are the reasons that people don't like to donate? We thought what could be stopping them, trust issues? Not enough post-donation information? Time? - We are thinking of ways to integrate the 'feel good factor' into donating because this is the most rewarding element in giving.
We complied a questionnaire including questions like this, as we felt we really wanted to get an understanding of people's attitudes towards donating, so that we know the best ways to target our consumer. The results will be published shortly and we hope that they will give us a real insight into how our consumer feels about the whole donation process.
We felt that to get the wider understanding of charity work and donating ourselves, we would look at what other charities are doing and how they work. Successful case studies we will look at will include weight loss schemes, as we are aware of how successful they can be and we want to know what keeps people interested to ultimately achieve their goal.
At the end of our group meeting we decided that aside from the questionnaire we should really get a focus group together so that we can discuss in depth how people really feel about donating, and charities as a whole. We are sending out an email and the date should be set ASAP.
This was a successful meeting as we all have a lot to get on with and organise so that we are gaining as much of an understanding as possible about the consumer, before we set about brainstorming our big and creative ideas.
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