Weight Watches Case Study

Weight Watchers

A simple, new approach to weight loss
But here’s where the good news starts. We know exactly what it takes to achieve healthy and sustainable weight loss. And the even better news? There’s a new approach at Weight Watchers that’s simpler than ever before.
But here’s where the good news starts. We know exactly what it takes to achieve healthy and sustainable weight loss. And the even better news? There’s a new approach at Weight Watchers that’s simpler than ever before.
Our ProPoints^® plan is tried, tested and has been proved to really work. It’s a simple, flexible counting system that allows you to eat what you like, when you like, until you reach your daily ProPointstotal. The ProPoints plan guides you to healthy and sustainable weight loss – but it’s realistic, too, so you can keep treats and nights out firmly on the menu
Our ProPoints^® plan is tried, tested and has been proved to really work. It’s a simple, flexible counting system that allows you to eat what you like, when you like, until you reach your daily ProPointstotal. The ProPoints plan guides you to healthy and sustainable weight loss – but it’s realistic, too, so you can keep treats and nights out firmly on the menu

Our New Approach  New science reveals that today’s overloaded food environment is one of the most important reasons we tend to over-eat: it’s not all about lack of willpower! That's why we've used emerging body of research to develop a simple three-step new approach to theProPoints plan that will put you in control of your surroundings.  Our three step approach: ·         Tracking Evidence shows that keeping tabs on your food, weight and physical activity is one of the most important weight loss skills. You’ll learn simple ways to track your daily diet and exercise habits and make changes for the better. ·         Places When it comes to weight loss, some places are danger zones. Think of the confectionery aisle at the supermarket, for example. We’ll help you identify and tackle your personal danger zones· ·         Routines Healthy habits can become second nature with our set of tried and tested routines that help you achieve long-term weight loss

Our weight loss toolkit  With our comprehensive range of tools, tactics and services, you can create a personal weight loss toolkit to suit you, wherever and whenever you need us. Our toolkit includes delicious Weight Watchers foods; motivating weekly meetings, excellent eSource to help you on every step of your weight loss journey, a brilliant app to help you track your success and so much more as our successful members have already discovered. So what are you waiting for? Two ways to sign up We know that everyone is different. That’s why we’ve developed two ways to join Weight Watchers and follow the new approach to our ProPoints plan: ·         Weight Watchers meetings – Join our meetings, and you’ll have weekly support of chatting to like-minded people .Clickhere to find out more. ·         Weight Watchers online – if you’re super busy, online membership may be the way forward for you.

Access Tracker apps for iPhone, iPad and now Android and get ProPoints^® Calculator apps for Blackberry or Windows smartphones when you join or sign up today
Weight Watchers Mobile

Ever tried to lose weight and failed? You’re not alone. At Weight Watchers, we’ve helped millions of people around the world who’ve struggled - just like you - to control their weight in a world where temptation is everywhere you turn. It’s no surprise you can end up feeling like there’s little chance of success. 

The Plan 

Weight Watchers Mobile: Stay on plan wherever you are.

·         Track your food, weight and activity

·         Look up ProPoints values

·         Search thousands of meal and recipe ideas

·         Set yourself reminders to track

Weight Watches uses a weight tracking system where people can monitor and see their progress as a means to keep them motivated to lose weight. People like to see the visual results both in their body and through the weight loss graph when they track their weight loss online. Being able to see the graph line going down is a very easy but effective way to show them the good they are doing. They also keep people coming back because they have proved that their system works, and so this trust built with the brand makes sure people stay loyal if they need to lose weight again. Traid need to create this kind of relationship with donators to make sure when they want to get rid of their clothes they donate them to Traid. This could be done by showing them the good they do and creating an emotional relationship with the donators. Traid could also use the graph method to show people how their donations add up and the progress they are making as a whole company.