Attending the Kantar Worldpanel discussion last week, I made a note of lots of insightful and relevant information giving an overview of the current UK Fashion Market in relation to consumer shopping habits. This information is particularly useful for our TRAID project, as it gives us a greater understanding of both our consumer and of the UK fashion market worth £34.2 billion.
It was interesting to observe that the average volume of clothing consumed was in decline until the beginning of 2013, and under 25s average spend and shopping trips are declining year on year. However, overall, the UK fashion market continues to grow with volume figures increasing alongside prices.
Womenswear is still worth double the value of menswear and childrenswear combined, and it is currently on an upward turn after a steep decline. This suggests that women are key consumers for us to target in our TRAID project. On average, women spend £255.99 in six months and go on 10 shopping trips purchasing 22 items during that time.
According to Kantar, in-store sales remained constant between March 2010 and March 2013, with only 15% of all fashion sales made online. This indicates that the in-store retail experience and physical interaction is still extremely important for consumers.
The top 10 clothing retailers include M&S and NEXT as the top 2, with Sportsdirect, George and Primark just below but showing consistent growth. The rise of supermarkets as key shopping destinations for consumers is significant as it has seen Arcadia lose shares of the market and M&S in decline.
That M&S is in decline is particularly concerning as it is a brand with an ethical philosophy. It seems most consumers are more motivated to buy cheap clothing over ethical clothing. Although Kantar does not collect data relating to attitudes relating to sustainable or ethical clothing consumption as part of their database, it would be very interesting to see how the recent collapse of the textile factory in Bangladesh has affected sales in stores such as Primark in the last few weeks.
It was interesting to observe that the average volume of clothing consumed was in decline until the beginning of 2013, and under 25s average spend and shopping trips are declining year on year. However, overall, the UK fashion market continues to grow with volume figures increasing alongside prices.
Womenswear is still worth double the value of menswear and childrenswear combined, and it is currently on an upward turn after a steep decline. This suggests that women are key consumers for us to target in our TRAID project. On average, women spend £255.99 in six months and go on 10 shopping trips purchasing 22 items during that time.
According to Kantar, in-store sales remained constant between March 2010 and March 2013, with only 15% of all fashion sales made online. This indicates that the in-store retail experience and physical interaction is still extremely important for consumers.
The top 10 clothing retailers include M&S and NEXT as the top 2, with Sportsdirect, George and Primark just below but showing consistent growth. The rise of supermarkets as key shopping destinations for consumers is significant as it has seen Arcadia lose shares of the market and M&S in decline.
That M&S is in decline is particularly concerning as it is a brand with an ethical philosophy. It seems most consumers are more motivated to buy cheap clothing over ethical clothing. Although Kantar does not collect data relating to attitudes relating to sustainable or ethical clothing consumption as part of their database, it would be very interesting to see how the recent collapse of the textile factory in Bangladesh has affected sales in stores such as Primark in the last few weeks.
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