Sunday, 28 April 2013

Consumer Engagement will drive sustainable fashion



Driving consumer awareness and engagement in sustainable fashion will be a key driver in moving the industry forward, speakers at Sri Lanka Design Festival’s Sustainable Fashion Symposium said.
“We need to change shopping habits, we can create a demand for sustainable fashion if we educate and engage consumers in the right way,” said Jonas Eder Hansen, development director at the Danish Fashion Institute. “If we can create a demand from the consumer for sustainable fashion, the industry will follow.”
-WGSN

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